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: Anthropologists suggest that a preference for a lower waist-to-hip ratio (the "hourglass" or curved figure) is historically linked in human psychology to perceptions of high fertility and health.

: Famous painters like Peter Paul Rubens celebrated "Rubensian" figures, where soft curves and larger bodies were the pinnacle of beauty and vitality. Global Perspectives

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: Brands now offer dedicated, trendy plus-size lines that mirror straight-size fashion trends.

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Celebrities like Kim Kardashian, Nicki Minaj, and Lizzo shifted the public focus toward fuller hips, thighs, and buttocks. This made full-figured traits highly sought after, even influencing plastic surgery trends like the Brazilian Butt Lift (BBL).