Ben Settle Email Players 1 15 Portable

While many marketers struggle with low open rates, spam filters, and high ad costs, there is a subculture of direct-response marketers who hold a different view. They don’t see email as a tedious task; they see it as a "money printing machine."

Strip out academic language. Use short sentences. Use fragments. Be polarizing.

While Ben Settle frequently updates his strategies and creates new material, the "1-15 Portable" concept generally refers to a set of 15 core, portable principles or techniques that he advocates for making email marketing both portable (easy to create anywhere) and highly effective (players-focused).

If you are a marketer who is tired of "Hey guys, welcome to the newsletter, here is a 3,000 word story about my cat before I tell you to buy something" ... then yes. ben settle email players 1 15 portable

Subscribers rave about its value. One stated, "I learned more on how to do livestreams from Email Players ($97) than I did from Porterfield's $2k course". The newsletter is known for going deep into specific topics, offering battle-tested tactics for list building, copywriting, and customer psychology. It often includes timely insights, such as a 20-minute video condensing over 14 years of marketing experience.

of a newsletter issue and access to the app through his main copywriting techniques Ben Settle advocates for in these early volumes? blog - Ben Settle

Teaching how to write emails that sell, rather than just "engage". While many marketers struggle with low open rates,

Strategies for selling high-end products and monetizing content at premium prices.

Your most direct and supportive route is to to opt in for the free PDF of the first issue or to learn about subscribing to the current newsletter. This directly supports the creator's work and ensures you receive high-quality, legitimate content.

Repel the "tire kickers" so you only attract high-quality buyers. 3. The "Portable" Convenience Use fragments

Unlike many online marketers who promote flashy, "automated" systems, Ben Settle advocates for a return to old-school, direct-response principles. He advocates for: Connecting with your audience consistently. Storytelling: Using "boring" daily life to sell products.

Most people think “portable” means smaller.

and various "Playbooks" that distill years of techniques into single volumes. Ben Settle - Email Marketing Key Concepts Taught Based on the Email Players philosophy, the content generally covers: Infotainment: